Naming storms: Public service or just a lot of hot air?

That wasn't just snow burying a swath of the nation from the Ohio Valley to southern New England over the weekend, no sir. And that wasn't just sleet and rain in Boston. That was Freyr. Freyr, as in "Winter Storm Freyr," the Nordic-centric name bestowed by the Weather Channel on an icy band of precipitation that moved like spilled milk from west to east starting on Friday night.